MKTG6
Author Information
Charles W. Lamb, Joe F. Hair, Carl McDanielProduct Details
ISBN: 9781133190110
Publish Date: 03/02/2012
Publisher: Cengage Learning
Number of pages: 416
Description
Created through a "student-tested, faculty-approved" review process with direct input from students and faculty, *MKTG6* is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. *MKTG6* employs up-to-date, relevant examples from a wide range of independent upstarts and larger companies students love. *MKTG6* also offers a dynamic range of web-based review and testing products to facilitate today's on-the-go lifestyle.
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