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Global Marketing (7th Edition)
Author Information
Warren J. Keegan, Mark GreenProduct Details
ISBN: 9780132719155Publish Date: 01/30/2012
Publisher: Prentice Hall
Number of pages: 592
Description
The excitement, challenges, and controversies of global marketing.
Global Marketing reflects current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing.
The seventh edition examines the effect of the global financial crisis on global marketing strategy.
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