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International Business (14th Edition)
Author Information
John Daniels, Lee Radebaugh, Daniel SullivanProduct Details
ISBN: 9780132668668Publish Date: 01/06/2012
Publisher: Prentice Hall
Number of pages: 888
Description
An effective balance between authoritative theory and meaningful practice.
International Business is an authoritative and engaging voice on conducting business in international markets. This text not only describes the ideas of international business but it also uses contemporary examples, scenarios, and cases to help readers effectively put theory into practice.
This edition features updated author-written cases, including ten entirely new cases, and expanded coverage on emerging economies.
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