Consumer Behavior with DDB LifeStyle Study Data Disk 11th edition
ISBN:0077294106
ISBN13:9780077294106
Publisher:McGraw-Hill/Irwin
Authors:Del I. Hawkins, Delbert Hawkins, David L. Mothersbaugh, David L. Mothersbaugh, David Mothersbaugh, Roger J. Best
Consumer Behavior with DDB LifeStyle Study Data Disk Description
Consumer Behavior with DDB LifeStyle Study Data Disk 11 Edition This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.