Hospitality Sales and Marketing with Answer Sheet (AHLEI) 6th edition
ISBN:0133594505
ISBN13:9780133594508
Publisher:Educational Institute
Authors:James R. Abbey, & Lodging Assoc American Hotel & Lodging Association, & Lodging Assoc American Hotel
Renting Options
Own it? Sell it back
Hospitality Sales and Marketing with Answer Sheet (AHLEI) Description
Hospitality Sales and Marketing with Answer Sheet (AHLEI) 6 Edition In today's highly-competitive hospitality market, it is essential to have an understanding of sales and marketing. Hospitality Sales and Marketing goes beyond theory to focus on a customer-oriented and practical approach for effectively marketing hotels and restaurants. The book explores the "four Ps" (price, product, promotion, and place) as they relate to specific market segments, providing a customer-focused perspective. Illustrations and exhibits include industry examples (forms, checklists, advertisements, etc.) that are used by today's industry leaders to effectively market their properties.