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Media Ethics 9th edition

ISBN:0205029043

ISBN13:9780205029044

Publisher:Taylor & Francis Books Ltd

Authors:Jack Richards, Thomas Tutko, Clifford G. Christians, Mark Fackler, Kathy Richardson, Kathy Brittain Richardson, Peggy J. Kreshel, Peggy Kreshel, Robert H. Woods, Robert H Woods

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Media Ethics Description

Media Ethics 9 Edition Media Ethics: Cases and Moral Reasoning, Ninth Edition challenges students to think analytically about ethical situations in mass communication by using original case studies and commentaries about real-life media experiences.This market-leading text facilitates and enhances students' ethical awareness by providing a comprehensive introduction to the theoretical principles of ethical philosophies. Media Ethics introduces the Potter Box (which uses four dimensions of moral analysis: definitions, values, principles and loyalties) to provide a framework for exploring the important steps in moral reasoning and analyzing the cases that follow. Focusing on a wide spectrum of ethical issues facing media practitioners, the cases in this new Ninth Edition include the most recent issues in journalism, broadcasting, advertising, public relations and entertainment.

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