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Plymouth State University Textbooks > Renegades Write the Rules

Renegades Write the Rules 1th edition

ISBN:1118340515

ISBN13:9781118340516

Publisher:Jossey-Bass

Author:Amy Jo Martin

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Renegades Write the Rules Description

Learn the rules to building loyal (and lucrative) digitalfollowings

Renegades Write the Rules reveals the innovativestrategies behind the social media success of today’s topcelebrities, brands, and sports icons, and how you can follow theirlead.

Author Amy Jo Martin is the founder of Digital Royalty and thewoman who pioneered how professional sports integrate social media.In this book she shows how to build a faithful following and beatthe competition clamoring for people's attention by continuallydelivering value - when, where, and how people want it. People wantto be heard, to be involved, to be entertained, to be adventurous,to be informed.

  • Reveals the winning strategies for using social media toachieve dramatic results
  • Shows how to gain influence with social media that requires anunprecedented (and potentially uncomfortable) level ofaccessibility and ongoing affinity
  • Filled with illustrative examples of social media successes(including Dwayne 'The Rock' Johnson, Shaquille O'Neal, and Nike)that show how humanizing a brand through social media leads tomonetization
  • Explores how Amy Jo Martin and other successful entrepreneursare becoming renegades by using social media to innovate theirpersonal and professional lives

The book reveals one of the basic rules of digital mediasuccess: Humans connect with humans, not logos and creativetaglines.

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