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Plymouth State University Textbooks > Sports and Entertainment Marketing

Sports and Entertainment Marketing 4th edition

ISBN:1133602444

ISBN13:9781133602446

Publisher:CENGAGE Learning

Authors:Ken Kaser, Dotty B. Oelkers

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Sports and Entertainment Marketing Description

SPORTS AND ENTERTAINMENT MARKETING, 4E continues to use sports and entertainment topics as the foundation for teaching marketing concepts. Each marketing function is incorporated throughout the text and is highlighted with an icon to indicate how it is used in the marketing process.

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