School-Community Relations 3th edition

School-Community Relations Description

School-Community Relations 3 Edition Much has changed since the publication of the highly successful Second Edition. In addition to updated coverage of hot-button issues such as funding, charter schools, high-stakes testing, teacher accountability, and multiculturalism, the Third Edition includes a new chapter on social networking, which shows you how to take maximum advantage of Facebook, Twitter, RSS feeds, and more. By showcasing a large selection of real-life examples, this book also demonstrates how to prepare a successful school-community relations plan, read the pulse of your community, communicate effectively, and plan for and deal with crisis situations. Contents include: Paying Attention to Public OpinionEstablishing Everybody's RoleOpening Up to Your Internal PublicsEmbracing Your External PublicsSaying What You Mean: Meaning What You SayEvaluating Effectiveness and Building Confidence - The Future