Post Classifieds

Flyers Help Your Business Take Off

on July 27, 2021

(NewsUSA) - Consumers are swamped with messages about products and services. Effective advertising will cut through the clutter and capture a prospective customer's attention with a targeted message.

To be effective and reach a target audience, the best advertising is credible, unique, and memorable. Using flyers is a relatively simple and inexpensive way for small and mid-sized businesses to make an impact in the local community.

"The goal behind designing a flyer is to capture someone's attention within three seconds of them walking up to their front door," says Stefanie McKinney, founder and owner of The Flyer Guys, a family-owned, Arizona-based company that specializes in creating memorable advertising with flyers.

To make the most of your advertising campaign using flyers, keep these points in mind:

- A picture is worth 1,000 words. Don't underestimate the power of images. People look at pictures before they start reading any text, and a funny picture in particular can make an impression.

- Less text for more impact. Once you have a picture, think about text. Keep your text concise, and use bullet points when possible, in order to allow more white space for quick and easy reading.

- Catchy headlines. Along with a photo, a headline is the first thing to catch a customer's eye. No matter what headline you choose, consider using color for added impact, and keep your font choice easy to read.

- Contact information and call-to-action. This is where the nuts and bolts of your product or service comes in, so give it the proper attention. Even something conventional such as "Call Us" or "Order Now" can have greater impact with fonts and colors. Online businesses, make sure your website address is clearly visible, so your audience is likely to keep the flyer as a reference. For in-person businesses, simple directions and even a small map can help ensure that you are on the customer's radar.

- Enlist happy customers. Sincere testimonials can have a significant impact on attracting new customers. When your customers compliment your product or service, ask whether you can use their comments, either anonymously or with their name, to help promote your business. The more specific the comments, the better.

For more information about the power of flyers, visit theflyerguysaz.com.

 

Get Top Stories Delivered Weekly

Recent theclockonline News Articles

Discuss This Article

MOST POPULAR THECLOCKONLINE

GET TOP STORIES DELIVERED WEEKLY

FOLLOW OUR NEWSPAPER

Plymouth State produces top LASIK New York doctors that specialize in lasik and laser refractive eye surgery.

TODAY'S PRINT EDITION

Log In

or Create an account

Employers & Housing Providers

Employers can list job opportunities for students

Post a Job

Housing Providers can list available housing

Post Housing

Log In

Forgot your password?

Your new password has been sent to your email!

Logout Successful!

Please Select Your College/University:

You just missed it! This listing has been filled.

Post your own housing listing on Uloop and have students reach out to you!

Upload An Image

Please select an image to upload
Note: must be in .png, .gif or .jpg format
OR
Provide URL where image can be downloaded
Note: must be in .png, .gif or .jpg format