FAIRFIELD, Calif.–When JellyBelly Candy Company re-engineered the traditional jelly bean bycreating Jelly Belly(R) beans, the world was amazed. Now the companyhas set its sights on today’s college athletes and fitness-mindedstudents with new Sport Beans(TM) — a first-of-its-kind jelly beanformulated to energize the body during exercise.
Sport Beans jelly beans, made in Lemon Lime and Orange flavors, arelarger, traditional jelly beans with something extra. Each one-ounceserving contains 25 grams of carbohydrates, vitamins C and E, and120mg of electrolytes to boost energy and help maintain hydration. Aserving has 100 calories.
Consuming carbohydrates and electrolytes during exercise lasting about60 minutes or longer prevents fatigue and boosts performance,according to many scientific studies and the American College ofSports Medicine, a leading professional organization on sportsperformance.
The new jelly beans are designed for endurance athletes, sportsenthusiasts, and anyone looking for a fast, refreshing energy source.Sport Beans jelly beans from Jelly Belly will compete in the $3.2billion energy category of sports drinks, sports gels, and energybars, which have similar ingredients, but do not allow for easyportion control. The small single serving packets provides the amountof carbs recommended by sports nutritionists, or allows the athlete totake a few beans as needed.
“At the end of a five-hour race over 150 miles, we need something toreally pick it up and cross the line. Towards the end, when it’s timeto pour it on, the body doesn`t have the energy storage, so a quickfuel food helps us finish well,” said Kirk Albers, team captain of theJelly Belly/PoolGel pro cycling team which races on the professionalcircuit. “Sport Beans taste better than the sports gels and bars.”
Jelly Belly Candy Company developed the new jelly bean for portablepower. “Today’s active adults and teens are exercising harder thanever, and are looking for optimal performance at play and incompetition. We’ve heard from marathon athletes for years about howthey use Jelly Belly beans for the carbohydrates they need to sustainenergy and finish a race, so we developed a fun carb source withadditional nutrients the body needs during strenuous exercise,” saidBob Simpson, president of Jelly Belly Candy Company.
Sport Beans jelly beans from Jelly Belly are available in 1-oz.single-serving packages retailing for about 99¢. They are sold incollege bookstores and retailers nationwide. For additionalinformation check out www.JellyBelly.com or call Jelly Belly Hotlineat (800) 522-3267. For news and updates on the Jelly Belly/PoolGelteam go to www.jellybellycycling.com
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Samples and press packets with expert recommendations for sportsnutrition are available to student reporters by contactingpublicrelations@jellybelly.com or calling Tomi Holt at (415) 884-8077.
Source:
Jelly Belly Candy Company
Contact:
Tomi Holt
415-884-8077