BCOM (with CourseMate Printed Access Card) (Engaging 4ltr Press Titles for Communication)
Author Information
Carol M. Lehman, Debbie D. DuFreneProduct Details
ISBN: 9781133372431
Publish Date: 02/21/2012
Publisher: Cengage Learning
Number of pages: 288
Description
Created by the continuous feedback of a "student-tested, faculty-approved" process, BCOM4 delivers a visually appealing, succinct print component, tear-out review cards for students and instructors and a consistent online offering with CourseMate that includes an eBook in addition to a set of interactive digital tools all at a value-based price and proven to increase retention and outcomes. BCOM4 provides business expanded coverage on technology and social media, abundant real world examples, and model documents to guide student's writing practice.
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