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E-commerce 2018 14th edition

ISBN:013483951X

ISBN13:9780134839516

Publisher:Pearson

Authors:Kenneth C. Laudon, Carol Guercio Traver

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E-commerce 2018 Description

For courses in e-commerce.

 

An in-depth look into the evolving field of e-commerce

E-commerce 2018: business. technology. society  provides readers with a deep dive into the field of e-commerce. Authors Laudon and Traver focus on the most important concepts, terms, and empirical data to help give a comprehensive introduction to this constantly changing field. The textbook uses thought-provoking content and relevant references to teach readers about how e-commerce is shifting the global economy. The authors reference big companies like Amazon, Facebook, Google, Twitter, and more to relate to readers. The 14th Edition features all new or updated opening, closing, and “Insight on” cases. Additionally, a new careers section has been added to the end of each chapter to help readers prepare for corporate, working life.

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